PostcardMania, a direct mail marketing firm, has always prided itself on innovative and wacky promotional campaigns. Last year, the company used the romantic spirit of Valentine's Day to generate revenue through a creative social media campaign.
In early February, the company mailed packages which included wax lips and a Valentine's Day-themed postcard to its top 500 customers. The postcard encouraged clients to put on the lips, take a photograph and post it to the PostcardMania Facebook page. Those who complied received a complimentary copy of PostcardMania CEO's informative book, The Ultimate Postcard Marketing Success Manual.
The brains behind the idea was Sarah Kicinski, PostcardMania's CMO. Kicinski's goal was to develop an inexpensive and simple way to target customers who may have been overlooking their direct mail marketing needs. The campaign was essentially a reminder for loyal clients to place their next postcard order.
It was not only a fun way to celebrate the holiday, but it also proved to be a huge success."Out of the 500 customers, 68 new orders were placed on or within the same week as Valentine's Day," says Amanda Rice, director of public relations at PostcardMania."Those 68 orders resulted in $102,637."
Along with the financial success of the promotion, the company also received a hearty amount of social media attention. Eighteen customers posted wax lips photos onto their Facebook page, and three of those customers sent e-mails thanking the staff for their free version of the educational book. Although the campaign targeted returning customers, it also seemed to catch the eye of new prospective clients. The company's Facebook page received 20 new"likes" within the week of the promotion.
Dream up ways to stand out and follow up with loyal clients. PostcardMania used the fervor of the romantic holiday along with the power of social media to generate revenue. Don't forget to have fun with it. Contact your ad specialty distributor for ideas and fun products to punch up sales.